De Fietsambassade

In 2022 Woud Schoutteten, Mauro Keymeulen and myself were invited to make a promotional art installation to place in college & university campuses around Ghent. We chose to combine our expertise in graphic design with a bit of engineering to create a series of 3 rotating graphic panel installations which were built up entirely of recycled bike components for the rotation system & recycled wood to reflect the sustainable and cost efficient vision of the company as well as being a visually appealing graphic campaign.