Van A tot Zen uses real-time ECG measurements to show exactly how your body and nervous system respond to stress, sleep, movement and daily life: making the invisible visible. I translated that powerful, science-backed concept into a brand identity that feels as clear and trustworthy as the insights they deliver.

The Shah Collection offers a smarter way to co-own exceptional palace properties in Marrakech. Luxury ownership made safe, affordable, and carefree. I shaped their visual identity and creative direction to reflect the prestige of every property they bring to market.

Dkrs is an amateur cycling team and community rooted in the Flemish Ardennes. Together with Studio Syros we built a brand identity that captures the grit, camaraderie, and passion that defines their rides.

Two icons, one limited drop. I led the creative direction for this collaboration between sportswear giant Jako and Rosemary Antwerp. Blending street culture with athletic energy in a campaign that made noise.

Rosemary Antwerp is an Antwerp-based fashion brand and concept store with a personality as bold as the city it calls home. Growing alongside them I helped shape their identity, their unique visuals, and the way they express themselves.

De Fiets Ambassade makes bikes and bike insurance easy and accessible for Ghent's students and residents. To bring that mission to life, I built a guerrilla campaign across the university and college campuses. Eye-catching installations made entirely from scrapped bikes fished out of the Ghent canals. The message was right there in the material.